FOR IMMEDIATE RELEASE

September 14, 2010

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Janet Zaldua, Director of Communications & Tourism

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PASADENA CVB UNVEILS FREE SMARTPHONE APP FOR VISITORS

PASADENA , Calif. – The Pasadena Convention & Visitors Bureau, in partnership with the City of Pasadena, has unveiled its new, free GoPasadena smartphone application for visitors. Visitors can download the free app by typing in GoPasadena at the iTunes App Store or Android Market now.

GoPasadena is a passport to all the fun, culture and urban allure that is Pasadena. Like an electronic visitors guide in an iPhone, iPod Touch or Android, GoPasadena enables visitors to plan their visit to Pasadena with the greatest of ease. It also allows them to explore the city at their own pace.

After they download the free application, visitors have access to detailed information on the city’s museums, shopping and entertainment areas, hotels, gardens, movie theatres, events, performing arts organizations, popular filming locations, colleges and universities, architectural tours, and much more. GoPasadena offers the following convenient features:

• Interactive, zoomable GPS maps that indicate a visitor’s current location and  selected points of interest (must have connectivity for maps)
• A description of each location
• Video/Audio (when available)
• Images
• Additional embedded information such as phone numbers, websites, directions, and text information deliver all the information needed for each stop

“We are pleased to offer this innovative, user-friendly tool to our visitors,” said Michael Ross, CEO, Pasadena Center Operating Company, which oversees the Pasadena Convention & Visitors Bureau. “Nearly one-third of all cell phones in the U.S. are smartphones, and nearly 20 percent of U.S. travelers have downloaded one or more travel-related applications to these phones. This trend will continue to grow, and the CVB is proud we are embracing this technology to better serve our visitors.”

For more information on Pasadena or its smartphone app, please contact the Pasadena Convention & Visitors Bureau (CVB) at or log onto VisitPasadena.com . The Pasadena CVB is a nonprofit marketing organization dedicated to promoting Pasadena as a desirable tourist, meeting and special events destination.

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