FOR IMMEDIATE RELEASE

May 17, 2010

For more information, contact:

Janet Zaldua

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NEW 2010-2011 PASADENA OFFICIAL VISITORS GUIDE

NOW AVAILABLE IN PRINT AND ONLINE

PASADENA , Calif. – Travelers can now request a copy of the new 2010 – 2011 Pasadena Official Visitors Guide or download it at VisitPasadena.com .  Published by the Pasadena Convention & Visitors Bureau (CVB), the popular 66-page guide features comprehensive information on Pasadena ’s hotels, restaurants, nightlife, shopping areas, art and culture, annual events, and sports and recreation.

For those planning to attend the 122 ^nd Tournament of Roses Parade and the 97 ^th Rose Bowl Game on January 1, 2011, the Visitors Guide offers a three-page planning directory, complete with important phone numbers, tips and information on Rose Parade and Rose Bowl Game tickets, parking, float viewing, RV parking, and much more.

“The Visitors Guide provides a complete overview of our city in a convenient, user-friendly format,” said Michael Ross, CEO of the Pasadena Center Operating Company, which oversees the CVB .  “The guide offers vital information for those planning a trip to Pasadena .  It will also help them make the most of their visit once they arrive.”

To help visitors navigate with ease, the guide’s foldout map highlights the Rose Parade route, Gold Line commuter rail stations and city landmarks, including the Rose Bowl Stadium, Norton Simon Museum , Old Pasadena and the Huntington Library, Art Collections, and Botanical Gardens.

VisitPasadena.com . The guide is also available at Pasadena hotels, motels, and selected museums and attractions.

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